Ausway
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Ausway (formerly Melway) is an Australian company that produce and publish street directories and maps in hard copy and digital form. Established in 1966 by Merv Godfrey and Iven Mackay as Melway (Derived from "Melbourne" and "way"), all maps were hand drawn and printed at a private residence in Malvern, Victoria.
Melway expanded into Sydney in 1994 with the publication of the first edition of the Sydway, and into Brisbane in 2005 with the first edition of the Brisway. In addition to its directories, Ausway produces laminated, folded and rolled maps of varying sizes and formats, 200dpi digital map images and index data. Today, it remains the producer of one of the world's most comprehensive street directories.
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[edit] Brief History
Seeking a higher quality street directory for Melbourne, Merv Godfrey and Iven Mackay began hand drawing maps for their proposed directory in 1961. After 5 years of pen and ink drawing and meticulous research, their maps were ready for publication, the first edition of the Melway published in 1966. After receiving publicity from Graham Kennedy on In Melbourne Tonight's New Products, the Melway began selling in big numbers despite critics dismissing the directory as too expensive, being twice as expensive as its nearest rival. Despite this, the directory's quality prevailed, embraced by local residents, "Melway" quickly became a household name, and the company grew from Merv Godfrey's private property to its current residence in Mount Waverley.
[edit] Directories
- Melway: Greater Melbourne (34th Edition)
- Sydway: Greater Sydney & Blue Mountains (12th Edition)
- Sydway: Central Coast NSW (4th Edition)
- Brisway: Greater Brisbane, Sunshine Coast & Gold Coast (2nd Edition)
[edit] External links
[edit] See also
- Melway
- Brisway
- Sydway
