Blueprint (magazine)
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Blueprint: Design Your Life is a bimonthly women's interest magazine published by Martha Stewart Living Omnimedia. MSLO has announce that they intend to release 2 test issues in May and August 2006, with an initial base circulation of 250,000, and plans to begin regular bimonthly publication in 2007. [1] The first issue was released May 1, 2006.
The magazine is being targeted at women age 25-40, and will compete with magazines such as Real Simple (whose former editor Tom Prince will be heading the new magazine [2]) and Domino for readers. It has been recognized as a move by the company to become more competitive in the younger demographic, and diversify its interests outside the core Martha Stewart brand. [3]
[edit] Similarly named publications
The title 'Blueprint' has historically been used for a variety of publication, including a British monthly on architecture, a political news magazine, and a Canadian Student culture magazine.
[edit] References
- ^ Martha Stewart Living Omnimedia (12 January 2006). MSLO to Introduce New Lifestyle Magazine 'Blueprint' in May 2006. Press Release.
- ^ Julie Bosman. New York Times (12 January 2006). Martha Stewart Plans to Publish New Magazine.
- ^ Diane Brady. Business Week (17 January 2006). Martha Needs Some Polish.
[edit] External links
Martha Stewart Living Omnimedia
Martha Stewart (founder) | Susan Lyne (chief executive officer) | Charles Koppelman (chairman) | Gael Towey (chief creative officer) | James Follo (chief financial officer)
Personalities: Jennifer Hutt | Marc Morrone | Christine Nagy | Alexis Stewart | Martha Stewart
Publications: Blueprint | Body + Soul | Everyday Food | Kids | Martha Stewart Baby | Martha Stewart Living | Martha Stewart Weddings
Television: Everyday Food | Martha | Martha Stewart Living | Petkeeping with Marc Morrone
Radio: Martha Stewart Living Radio (Sirius Satellite Radio) | Whatever with Alexis and Jennifer
Merchandising: Martha Stewart Everyday | Martha Stewart Signature
E-Commerce: marthastewart.com | Martha's Flowers | Martha's Cards
Annual Revenue:
$209 million USD (FY 2005) | Employees: 660 | Stock Symbol: NYSE: MSO | Website: www.marthastewart.com
