Broadcast Advertising Standards Board Of Finance
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The Broadcast Advertising Standards Board Of Finance (BASBOF) is an organization in the United Kingdom that funds the Advertising Standards Authority (ASA). It collents a voluntary levy on advertising costs, typically the levy is 0.1% on display advertising costs (e.g. 0.1% of the cost of placing a television advertisement). BASBOF collects the levy and passes the funds on to the ASA anonymously to ensure that the ASA are unaware of who has contributed to its funding. This avoids the question of money influencing the ASA's decision in its rulings.
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