Buick

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This article is about the American automobile brand. For the Scottish name, see Buick (name).

Buick
Type	Division
Founded	1903
Headquarters	Detroit, Michigan, USA
Industry	Automotive
Products	Entry-level luxury vehicles
Parent	General Motors
Slogan	Beyond Precision
Website	www.buick.com

Buick is a brand of automobile built in the United States, Canada, and China by General Motors Corporation. Buicks are sold in North America, China, Taiwan, and Israel. The name is pronounced (IPA) ['bjuɪk]. It is now GM's only US-based entry-level luxury brand since the demise of Oldsmobile in 2004, although GM's Swedish subsidiary, Saab, fills a similar segment in price and prestige level. GM leads all other automakers in Stategic Vision's Total Quality Index (TQI) ^[1] Buicks main competitor is Mercury.

Contents 1 History 2 Distinguishing features 3 Geographical distribution 3.1 Buick in New Zealand 3.2 Buick in Israel 3.3 Buick in the Middle East 3.4 Buick in China 3.5 Buick in Taiwan 4 Buick models 4.1 Companion make 4.2 Concept vehicles 5 Cultural references 6 See also 7 References 8 External links 8.1 Official 8.2 Enthusiast

[edit] History

Buick originated as an independent motor car manufacturer, the Buick Motor Company, incorporated on May 19, 1903 by the Scottish-American David Dunbar Buick (who invented the overhead valve engine on which the company's success was based) in Flint, Michigan. In 1904 the struggling company was taken over by James Whiting, who brought in William C. Durant to manage his new acquisition. Buick sold his stock for a small sum upon departure, and died in modest circumstances forty years later.

Durant was a natural, and Buick soon became the largest car maker in America. Using the profits from this, Durant embarked on a series of corporate acquisitions, calling the new mega-corporation General Motors.

At first, the manufacturers comprising General Motors competed against each other, but Durant ended that. He wanted each General Motors division to target one class of buyer, and in his new scheme Buick was near the top—only the Cadillac brand had more prestige.

In 1929 the Buick Motor Division launched the Marquette sister brand, designed to bridge the price gap between Buick and Oldsmobile, however Marquette was discontinued in 1930.

Today Buick retains that position in the GM lineup. The ideal Buick customer was comfortably off, possibly not quite rich enough to afford a Cadillac or not desiring the ostentation of one, but definitely in the market for a car above the norm. Buick is one of the oldest marques in the world, with Mercedes-Benz, Renault, Peugeot, Cadillac, Daimler and the discontinued Oldsmobile.

Speculation [1] existed, however, as to whether GM will repeat its termination of the Oldsmobile by eliminating the Buick brand to cut costs. This followed the temporary suspension of GM's planned Zeta project to develop new rear wheel drive cars fitting the Buick market niche [2]. GM also has started consolidating of Buick, Pontiac, and GMC trucks into single dealer franchises, which would make it simple to eliminate the Buick brand without leaving dealers devoid of product. However, with the development of the Zeta platform still ongoing (including the development of the 2006 VE Holden Commodore and the new Chevrolet Camaro), it may be likely that Buick will survive still.

Buick began consolidating its lineup in 2005, replacing the Century and Regal with the LaCrosse (known as the Buick Allure in Canada), and the LeSabre and Park Avenue with the Lucerne in 2006. The company will replace both of its SUVs, the Rendezvous and Rainier with the Enclave within 18 months, while the slow-selling Terraza minivan likely to end production shortly after. This will leave the marque with just three models in the United States by 2009.

[edit] Distinguishing features

Buick's emblem consists of three shields, each bisected diagonally to the right by a straight line, the shields arranged touching each other in a left-diagonal pattern, inside a circle. If represented in color, the leftmost shield is red, the middle white, and the rightmost blue, although white is sometimes represented by light gray. This design, known as the Trishield, was adopted in 1959 for the 1960 models and represents the three models that comprised the lineup that year—LeSabre, Invicta, and Electra. The shields are adopted from the shield of the Buick family crest, which in modified form had been used on Buicks since the 30s. A version of the traditional crest appeared on Electras through the 70s.

A traditional Buick styling cue dating to 1949 is a series of three or four portholes or vents on the front fender behind the front wheels. The source of this design feature was a custom car (one not made by Buick, but personal car of stylist Ned Nickles), which in addition had a flashing light within each hole, each synchronized with a specific spark plug simulating the flames from the exhaust stack of a fighter airplane. Combined with the bombsight mascot (introduced in the 40's), the ventiports put the driver at the controls of an imaginary fighter airplane. The flashing light feature was not used by Buick in production, but the portholes remained as nonfunctional ornamentation.

These were originally called "Ventiports" as they did allow air flow into the engine bay (later just "portholes"). Ventiports have appeared sporadically on several models since.

Lower cost models were equipped with three portholes, while higher cost models came with four. This made the top line models instantly recognisable on the road. When the number of portholes was standardized across the entire model line, buyers of the higher cost models complained bitterly that they felt shortchanged. In 2003 they were re-introduced on the Buick Park Avenue. After the Park Avenue was discontinued, Buick salvaged the portholes to appear on the new Lucerne. In a break with tradition, the Lucerne's portholes refer directly to engine configuration: six-cylinder models have six, while V8s have eight.

Another styling cue from the 1940s through the 1970s was the "sweepspear", a curved line running the length of the car. In the earlier cars, this was a chrome-plated rub strip which, after it passed the front wheel, gently curved down nearly to the rocker panel just before the rear wheel, and then curved around the rear wheel in a quarter of a circle to go straight back to the tail-light. During the two-tone color craze of the 1950s, the sweepspear separated two different color areas. After that, the curved line was usually indicated either by a vinyl rub strip or simply a character line molded into the sheetmetal.

During the 1950s, the characteristic form of the Buick taillamps was a tier of small circular bullet-shapes. In the early 1960s, most models began to evolve a wide, rectangular pattern, until the '65 Skylark and Electra models appeared with full-width rear lamps. Since then, wide taillamps have been a Buick hallmark.

The Buick styling cue (dating from the 1940s) that has most often reappeared, though, is for the grille to be a horizontal oval with many thin vertical chromed ribs bulging forward. This has sometimes been called the Buick "dollar grin" particularly on the early 1950s models, which had thick, highly-polished ribs that somewhat resembled teeth. The 1950 model took this tooth theme to its extreme as the teeth crossed over the bumper exposing the 1950 GRIN. Click the following link to see a 1950 advertisement featureing a black 1950 buick, grinning its way along main street USA http://www.buicknet.com. The 1951 model reigned in the theme bringing the teeth back behind the bumper.

It appears Buick may be preparing to abandon this styling cue for a new waterfall grille, as seen on the Buick Velite concept car from 2004 and the Buick Lucerne introduced for the 2006 model year. This waterfall grille bears some resemblance to grilles of Buicks from the 1980s, such as the Grand National.

The Buick V8 engine, nicknamed the "nailhead", became popular with hot-rodders in the 1950s and 1960s, because the vertical attachment of the valve covers, in contrast to the angled attachment of other V-8 engines, enabled the engine to fit into smaller spaces while maintaining easy access for maintenance.

[edit] Geographical distribution

Unlike some of GM's other brands, Buicks are currently not marketed globally, although the marque had a substantial export presence until a few years ago. Some Buicks were also built in Europe or were available with specific trim for European market until 1996.

In pre-World War II China, one in five cars were Buicks.

Currently most Buick sales are restricted to the United States and Canada. However, Buick has attracted a considerable market in a few countries.

[edit] Buick in New Zealand

Buicks were once sold in New Zealand. Back then, they were also built at the GMNZ plant in Petone, outside Wellington. At the end of World War II, the Buick name was not revived.

[edit] Buick in Israel

In Israel, Buicks are imported by Universal Motors, Ltd. (UMI), which also imports other GM vehicles. In the 2005 model year, the Buick LeSabre and Buick Rendezvous were sold. For the 2006 model year, the Buick LaCrosse and Buick Lucerne will be sold alongside the Rendezvous, which might replace the LeSabre in sales.

[edit] Buick in the Middle East

Buicks were sold throughout the Middle East until the Buick Roadmaster was discontinued.

[edit] Buick in China

Since 1999, a Chinese version of the Buick Century/Regal has been produced and sold in China under Shanghai GM and has proven to be popular among upscale, professional families, establishing Buick as one of the most popular vehicle brands in China. In addition, Buick of China also sells the compact Excelle (based on the Daewoo Lacetti/Nubira), a five-door hatchback version called the HRV, and a modified version of the first generation Pontiac Montana minivan named the GL8.

In June 2005, Buick announced that it would market the Australian Holden Statesman in China as the Buick Royaum. Buick previously marketed the subcompact Sail, sourced from GM's Asian operations and based on the Opel Corsa B, until 2005. Since then, Shanghai GM has replaced it with the Chevrolet Sail. Buick has stated that it expects China to become its second largest market.

For the 2006 model year, Buick debuted the Chinese version of the LaCrosse sedan. The only differences are exterior design, different engine choices, and a facelifted interior. It is positioned above the Regal but below the Royaum.

Today Buick is the number two selling automaker in China,(Behind Volkswagen) making China Buick's largest market.

[edit] Buick in Taiwan

GM Taiwan was founded in August 1989. In the early 1990s, Buick, along with other GM brands were very popular and frequently seen on Taiwanese streets. Park Avenue, 3rd & 4th generation Regal, and 6th generation Skylark used to be sold in Taiwan.

In December 2004, General Motors signed a memorandum of understanding with Yulon, a firm based in Taiwan, for the licensed manufacture of Buick vehicles there. In July 2005, Yulon GM Motor Co. Ltd. (Yulon GM), a joint venture with 51 percent equity stake held by Yulon Motor and 49 percent by GM was founded, mainly to serve as a channel for local sales. Currently, the only Buick vehicle sold in Taiwan is the imported Rendezvous.

On April 17th 2006, Yulon-GM debuted the 1st Buick vehicle ever being built in Taiwan, the LaCrosse sedan. It is mainly the same with the Greater Chinese region version LaCrosse.

[edit] Buick models

<- Previous	Buick car timeline, North American market, 1980s-present  v • d • e
Type	1980s										1990s										2000s
	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9
Subcompact	Skyhawk		Skyhawk
Compact						Somerset
	Skylark
Mid-size	Century																									LaCrosse/Allure
	Regal
Full-size	LeSabre																											Lucerne
	Electra/Electra Estate											Park Avenue
												Roadmaster
Crossover																						Rendezvous							Enclave
SUV																									Rainier
Minivan																										Terraza
Personal coupe	Riviera															Riviera
Sports coupe									Reatta

• Buick Apollo (1973 — 1979)

• Buick Allure (2005 — Current, only sold in Canada, same as the LaCrosse)

• Buick Centurion (1971 — 1973)

• Buick Century (1936 — 1942, 1954 — 1958, 1973 — 2005)

• Buick Electra (1959 — 1990)

• Buick Enclave (2008 — Current)

• Buick Estate Wagon (1940, 1946- 1964, 1970 — 1996)

• Buick Excelle (2003 — Current, rebadged Daewoo Nubira, only sold in China)

• Buick G-series (1999 — 2003, rebadged Buick Century, only sold in China)

• Buick GL8 (2000 — Current, only sold in China)

• Buick Gran Sport (1965 — 1972)

• Buick GSX (1970 — 1972)

• Buick HRV (2004 — Current, only sold in China)

• Buick Invicta (1959 — 1964)

• Buick LaCrosse (2005 — Current)

• Buick LeSabre (1959 — 2005)

• Buick Limited (1936 — 1942, 1958)

• Buick Lucerne (2006 — Current)

• Buick Park Avenue (1991 — 2005)

• Buick Rainier (2004 — Current)

• Buick Reatta (1988 — 1991)

• Buick Regal (1973 — 2004)

• Buick Rendezvous (2002 — Current)

• Buick Riviera (1963 — 1999)

• Buick Roadmaster (1936 — 1958, 1991 — 1996)

• Buick Royaum (2005 — Current, only sold in China)

• Buick Skyhawk (1975 — 1980, 1982 — 1989)

• Buick Skylark (1953 — 1954, 1961 — 1972, 1975 — 1998)

• Buick Somerset (1985 — 1987)

• Buick Special (1936 — 1958, 1961 — 1969)

• Buick Sport Wagon (1964 — 1971)

• Buick Super (1940 — 1958)

• Buick Terraza (2005 — Current)

• Buick Wildcat (1963 — 1970)

[edit] Companion make

• Marquette

[edit] Concept vehicles

• Buick Y-Job (1938)

• 1951 Buick LeSabre (1951)

• Buick XP-300 (1951)

• Buick Wildcat I (1953)

• Buick Wildcat II (1954)

• Buick Wildcat III (1955)

• 1956 Buick Centurion (1956)

• Buick Riviera Silver Arrow I (1963)

• Buick Questor (1983)

• 1985 Buick Wildcat (1985)

• 1988 Buick Lucerne (1988)

• Buick Bolero (1990)

• Buick Sceptre (1992)

• Buick XP2000 (1996)

• Buick Signia (1998)

• Buick Cielo (1999)

• 2000 Buick LaCrosse (2000)

• Buick Blackhawk (2000)

• Buick Bengal (2001)

• Buick Centieme (2003)

• Buick Velite (2004)

[edit] Cultural references

• In John Updike's Rabbit, Run, the Episcopalian clergyman Eccles drives a Buick, a symbol of the American way of life.
• The Phantom Regiment euphonium section is affectionately called the "Buicks", after a fan's comparison of the section's sound to "a fleet of Buicks coming at [them]". **quote taken from the DCI on ESPN2 Telecast**
• In the Wideload game, Stubbs the Zombie in "Rebel Without a Pulse", all of the unmovable cars that are portrayed as hovercars in the game are all Buicks circa 1955.
• Bob Dylan's 1965 album Highway 61 Revisited featured a song called From a Buick 6.

[edit] See also

• List of automobile manufacturers

E. E. Smith's "Skylark" novel series is rumored to be named after the Buick Skylark. Heinlein's "Expanded Universe" mentions an encounter between Heinlein, Smith and a Buick Skylark.

[edit] References

1. ^ Strategic Vision (2006). Total Quality Index MSN Autos

[edit] External links

[edit] Official

• Buick Homepage
• Buick in Canada
• Buick in China (English and Chinese)
• Buick in Israel (Hebrew)
• Buick in Taiwan (Chinese)

[edit] Enthusiast

• BuickThunder.com Forum, Chat, Photo Album, Tech Help "Think Outside The Bowtie"
• FriendsOfBuick.com FriendsOfBuick.com
• Buick Club of America Contains information about all Buicks, the BCA club and has a discussion forum.
• Buick Performance Group
• V8buick.com Forum for all cars and trucks that were powered by Buick V8 engines (1953-1980).
• Buick Club Extremely well stocked informational site
• Western Australian Buick Owners Club Site has pages of owners vehicles and information about the history of the car.
• Buick Vintage Ads Buick Ads 1940-1960
• Revitalization in Action - Buick - GMInsideNews Future Design Project
• Cheers and Gears - Info and discussion about current and future Buick vehicles
• Sports Car Genie - Historic Info on Buick