Buy Kiwi Made
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Buy Kiwi Made is a campaign that encourages consumers in New Zealand to buy products made in that country. It is an attempt to resurrect the Buy New Zealand Made campaign which was prominent in the 1990s.
After the 2005 elections, negotiations were conducted between the Green Party and New Zealand's Labour Party that resulted in the formation of the government. Buy Kiwi Made also came out of those talks and Rod Donald was appointed as the Government's spokesperson for the programme.
Within a couple of months of the election and after Rod Donald's death, the Labour government refused a joint Australian-New Zealand initiative to mandate country of origin labeling for food, which was seen by some as a rejection of the Buy Kiwi Made programme's objectives.
The Buy Kiwi Made campaign promoting the Buy Kiwi Made and Buy New Zealand Made initiatives included the launch of a new Buy Kiwi Made website. The Buy Kiwi Made website was launched on 2 March 2007.