Caffè Nero
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| Caffè Nero Group Plc. | |
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| Type | Public Limited Company (LSE: CFN) |
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| Founded | United Kingdom, 1997 |
| Headquarters | 2nd Floor, 3 Neal Street, London, WC2H 9PU, United Kingdom |
| Key people | Gerry Ford, Chairman and CEO Paul Ettinger, Commercial Director Benedictine Price, Financial Director Jonathan Hart, Managing Director |
| Industry | Coffee Shops |
| Products | Coffee Frappelatte Espresso Caffè Latte Mocha |
| Revenue |  £43.4 million GBX (2005) |
| Slogan | The Italian Coffee Company |
| Website | www.caffenero.com |
Caffè Nero (Italian for black coffee) or Caffè Nero Group Plc is a British coffee shop chain. It was established in 1997 and currently runs more than 270 shops nationwide.
Along with traditional espresso based drinks, Caffè Nero stores also sell frappé latte (an iced latte) fruit booster (an iced fruit drink) and Hot Chocolate Milano, an extra sweet and thick hot chocolate drink. In summer 2006 Caffe Nero relaunched their iced drink range, the feature product being a range of premium milkshakes called Frappe-Milkshakes. The chain also has its own line of soup dishes, called Real Soup. Although Caffè Nero does not use Fairtrade labelling for their coffee, the chain admits that it does trade fair, and purchases its coffee at premium prices for a better deal with the producers.[1]
The company has a reward scheme for customers. Each time a 'home-made' product is purchased, the customer's loyalty card is stamped. Once a card has nine stamps, the bearer is entitled to a free 'home-made' drink.
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[edit] Spelling
There should be a grave accent over the "e" in Caffè Nero, but it is sometimes erroneously written with an acute accent, or with no accent at all.
The square "O" in the logo can sometimes be mistaken for a "D", giving the impression that the company is called "Caffè Nerd". A spoof website has popped up to accommodate this misconception - http://www.caffenerd.com.
[edit] Commercial success
Starting in London, the chain has expanded to over 290 branches throughout Britain. It is planning to expand to 450 over the next six years, and is also looking to take the brand abroad. As a result of the chain's rapid expansion, Caffè Nero has been named the twentieth fastest growing company in Europe in the 2004 Europe's 500. The chain continues to expand its product range, including a range of premium coffee based drinks.
[edit] References
- ^ Fair Trade Coffee. Retrieved on 2006-11-13.
