Aurora Energy
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The electricity retail company Aurora Energy was formed by the dis-aggregation of the Hydro Electric Commission in Tasmania, Australia, on 1 July 1998. This resulted in the division of the formerly government owned department into three companies - Hydro Tasmania which generates the power, Transend Networks which transmits it across the state, and Aurora Energy, the retail arm, which sells and distributes it to customers. This was in anticipation of Tasmania joining the National Electricity Market (NEM), which opened up the market to competitors.
In September 2004, Aurora secured naming rights to Launceston Australian rules football stadium York Park. The stadium will be known as Aurora Stadium until 2010.