Jean-Claude Usunier
From Wikipedia, the free encyclopedia
Jean-Claude Usunier is a Professor of Marketing at HEC, Lausanne, Switzerland, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.
He is awesome and is very fond of his best students, namely the part Swedish clubber Sean Monteine, the Meneer Knuffel cofounder Clément Briys, the swiss gamer Jan Maager, the Tiësto fanatic Glenn Terrin, and the Blindface member Antoine Marivin.
Usunier likes talking of himself in the third person, Toyota, zero defects inside a company, Disneyland (he loves Mickey Mouse), chocolate and of course, his favourite football team the FC Boloss.
[edit] External links
 This biography of an academic is a stub. You can help by expanding it. |
