People meter

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The People Meter is a device and system designed by Nielsen Media Research to allow a relatively passive measurement of the viewing habits of TV and cable audiences.

At the broadcaster or cable network, a Nielsen Audio/Video encoder is installed. This device imprints special signaling into the video and audio signals of that entity. At the home, a device is installed that allows the panelist and their family to log in and out of a TV set, allowing Nielsen to develop ratings data for that market.

This television-related article is a stub. You can help Wikipedia by expanding it.

Retrieved from "http://en.wikipedia.org../../../p/e/o/People_meter.html"

Categories: Television stubs | Television technology

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• This page was last modified 00:49, 3 April 2007 by Anonymous user(s) of Wikipedia. Based on work by Wikipedia user(s) SirGrant, Nicholasink, TheDJ, Antoine Araya, Adam Bishop, Allen3, Deus Ex and Pt.
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