Loi Evin
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Loi Evin is the French alcohol policy law passed in 1991. Previous to Loi Evin, French advertising laws discriminated against non-French producers. However, Scotch whisky producers challenged France in the European Court of Justice and won. France was condemned and required to change the law in 1980 but did not produce satisfactory legislation until 1991, with the enactment of Loi Evin.
Among its many provisions is the prohibition of alcohol advertisements on television or in cinemas, strict control over messages and images, and the inclusion in all advertisements of a message to the effect that alcohol abuse is dangerous to one's health.
