Mighty Taco
From Wikipedia, the free encyclopedia
| Mighty Taco | |
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| Type | Private |
|---|---|
| Founded | Buffalo, New York (August 31, 1973) |
| Headquarters | Buffalo, New York |
| Key people | Dan Scepkowski & Andy Gerovac (Founders and Current Owners), Ken Koczur & Bruce Robertson (Founders) |
| Industry | Fast-food Restaurants |
| Products | Tacos, burritos, fajitas, roastitos |
| Revenue | Undisclosed |
| Employees | ~600 |
| Website | www.mightytaco.com |
Mighty Taco is a Mexican fast-food restaurant chain in the Buffalo, New York area. All Mighty Taco restaurants are owned and operated by Mighty Taco Inc., a privately owned corporation.
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[edit] History
The first Mighty Taco opened at 1247 Hertel Avenue in Buffalo, NY on August 31, 1973. There were four original owners: Dan Scepkowski, Andy Gerovac, Ken Koczur and Bruce Robertson. Dan Scepkowski and Andy Gerovac are the current owners of the company having bought out the other two founders on March 1, 1974. Today, Mighty Taco Inc. operates 15 restaurants in the Buffalo area.
Mighty Taco donates cash or merchandise to a variety of local causes, including fund-raising events for schools, churches, charities, non-profit organizations and private individuals in need. Every year, a large donation is made to the Leukemia Society and the Alzheimers Association. Mighty Taco has also been actively involved in the support of local music of the Buffalo area and the University at Buffalo sports program; fans of the men's basketball team, the UB Bulls, are referred to as Mighty Maniacs.
As of July 2006, Mighty Taco has made significant changes to their slogan, food wrappers, bags, beef, cheeses, refried beans, and tortilla chips. This change signifies their current attempt to expand out of the Buffalo market for the first time in nearly 10 years. Locations are currently in development in Central Florida and Southern California.
[edit] Products
The taco beef, beans, hot sauce, mild sauce and Chipotle chili recipes are signature products of Mighty Taco. Their trademark Roastito consists of chicken breast or steak in a large or small tortilla with roasted peppers & onions and sharp cheddar cheese. Mighty Taco's menu also consists of a selection of tacos, burritos, fajitas, and nachos. For vegetarians, Mighty Taco provides vegetarian and bean tacos.
[edit] Advertising
Mighty Taco is known for having unusual, somewhat surreal TV advertisements, created by Paragon Advertising. Their television commercials have won several awards. The company also owns trademarks on Super Mighty, Mighty Taco, Salsa Lito - Burrito, Burrito De-Lite and Roastitos.
Tray liners may also be highly unusual. In 2001, a tray liner featured a blueprint for the Frank Lloyd Wright Mighty Taco restaurant.
[edit] Slogans
- Join the taste revolution!
- Make mine mighty
- The taste of our town
- Get Mighty
- The Home of Mexican Magic, The Spice of Life
- Taste is everything
- What more could you want?
[edit] Locations
Amherst:
3140 Niagara Falls Blvd. (Near Robinson) 695-1899
9360 Transit Road (Near Casey) 568-1143
Buffalo:
2363 Delaware Avenue (Just North of Hertel Avenue) 871-8670
Cheektowaga:
2245 Walden Avenue (At Union Road) 681-3633
Depew:
1435 French Road (Just West of Transit) 656-0721
Hamburg:
5999 South Park Ave. (Near Agri Center) 649-8177
Lockport:
5691 S. Transit Road (Near Robinson) 434-8211
Niagara Falls:
2591 Military Road (Near Porter) 297-7198
Orchard Park:
3340 Southwestern Blvd. (Near Union) 675-7260
Tonawanda:
92 Niagara Street (Near Main) 692-9155
2309 Eggert Road (At Sheridan Drive) 833-3060
1762 Sheridan Drive (At Delaware Road) 332-0324
West Seneca:
2884 Ridge Road (Near Seneca Street) 712-0748
Williamsville:
6930 Transit Road (New Location) (Near Wehrle Drive) 632-1072
5495 Sheridan Drive (Near International Dr.) 565-1954
