Rotis
From Wikipedia, the free encyclopedia
- The correct title of this article is rotis. The initial letter is shown capitalized due to technical restrictions.
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| Typeface | rotis |
|---|---|
| Category | Serif Semi-serif Semi-sans Sans-serif |
| Designer(s) | Otl Aicher |
| Foundry | Agfa |
| Variations | rotis serif rotis semi-serif rotis semi-sans rotis sans |
| Shown here | rotis semi-sans |
The rotis typeface was developed in 1988 by Otl Aicher, German graphic designer and typographer. In rotis, Aicher explores an attempt at maximum legibility through a highly unified yet varied typeface family that ranges from full serif, glyphic, and sans-serif. The four basic rotis variants are:
- rotis serif (antiqua) — with full serifs
- rotis semi-serif (semi-antiqua) — with hinted serifs
- rotis semi-sans (semi-grotesque) — without serifs but with stroke width variation
- rotis sans (lineale humanist sans-serif) — without serifs and with very minimal variation on stroke width
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[edit] Naming convention
The font's name came from the German town of Rotis, where Otl Aicher lived. Unlike the town's, the font's name is written in minuscules, since Aicher thought of capital letters as a sign of hierarchy and oppression.
[edit] Uses
The East Lancashire Institute of Higher Education in Blackburn, Lancashire and the college campus it is affiliated with both use Rotis in logos and signage.
Accenture currently uses rotis in their wordmark and advertising.
http://www.cookeandmason.com also use this typeface as part of their branding
Assessment and Qualifications Alliance (AQA) also uses rotis on their website and on their publications.
The Finland-based firm Nokia also uses this font in their packaging, user manuals and advertising.
[edit] References
- Blackwell, Lewis. 20th Century Type. Yale University Press: 2004. ISBN 0-300-10073-6.
- Fiedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
- Macmillan, Neil. An A–Z of Type Designers. Yale University Press: 2006. ISBN 0-300-11151-7.
[edit] External links
