Techniques d'Avant Garde
From Wikipedia, the free encyclopedia
TAG Group (Holdings) SA is a private holding company based in Luxembourg City, in southern Luxembourg. At the head is Mansour Ojjeh son of the founder of the TAG Group Akram Ojjeh, who was a wealthy Saudi entrepreneur. TAG is an acronym of Techniques d'Avant Garde.
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[edit] History
TAG was formed in 1975.
TAG Heuer was formed as a subsidiary in 1985 when TAG bought Heuer, a renowned watchmaker specializing in racing chronographs. Together they modernized the product line and became one of the biggest names in Swiss watches. TAG Heuer was separated from the group in the 1990s and was acquired by LVMH in 1999 for $740 million USD. [1]
[edit] Activities
[edit] Aviation
TAG Aeronautics is distributor of Bombardier aircraft for the Middle East.
TAG Aviation is a provider of business aviation services, aircraft management, aircraft charter, maintenance, sales and acquisitions. Who is based in Geneva, Switzerland
TAG Farnborough Airport Ltd. is a subsidiary of TAG Aviation which holds a 99 year lease on Farnborough Airport from the United Kingdom Ministry of Defence.
[edit] Motorsport
TAG sponsored WilliamsF1 in the early 1980s and funded the construction of turbocharged Porsche engines for McLaren International in the mid 1980s. The McLaren relationship continues to this day, with the TAG Group holding 15% of the McLaren Group (DaimlerChrysler and Ron Dennis own 40% and 15% shares respectively).
In January 2007 it was announced that an Arab consortium bought 30% (15% from both TAG and Dennis).
[edit] Other
Other areas of business include advanced technology, real estate and consumer products.
