WKSL-FM
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| WKSL-FM | |
| Broadcast area | Research Triangle Area of North Carolina: * Cary * Raleigh * Durham * Chapel Hill |
|---|---|
| Frequency | 93.9 (MHz) |
| Format | Rhythmic AC |
| Owner | Clear Channel Worldwide |
| Website | www.939kissfm.com |
WKSL-FM "93.9 KISS-FM" (formerly WRSN-FM) is a Rhythmic AC radio station that serves the Raleigh-Durham market of North Carolina. It is owned and operated by Clear Channel Worldwide, whose sister stations include G105, 106.1 the Rooster, and 100.7 the River.
WKSL has a construction permit to change its city of license from Burlington to Cary and move its transmitter from Terrell's Mountain in Chatham County to the WLFL-TV tower in Apex, along with G105 sometime in spring 2007.
Contents |
[edit] History
[edit] WBAG-FM
Prior to its move in to the Triangle market, the station was based in Burlington, North Carolina and went by the call letters WBAG-FM. It was originally a sister station to its AM counterpart at 1150 AM. It was also the place that John Isley of John-Boy and Billy fame got his start in the radio business in the mid-1970s.
[edit] WZZU-FM
In 1984, WBAG-FM successfully completed its move and changed its call letters to WZZU-FM, It went by the handle "94Z" and carried a Top 40 format to compete with future sister station G105. At the time, WZZU was owned by Chapel Hill-based The Village Companies (now VilCom), who also owned WCHL at the time. 94Z was credited with pioneering the "Morning zoo" concept in the Triangle area, which featured mostly on-air banter amongst the personalities and numerous comedic bits.
In 1989, the station changed formats from Top 40 to rock and went by the handle "U93.9", this time to go against powerhouse rocker WRDU-FM. This attempt did not go as well, so a switch was made to classic rock and a new handle, this time it would be "Classic Rock 93.9". It was during this time that the station picked up JB&B to fill its morning spot. The following year, WZZU-FM was initially paired with WDCG-FM as both stations were bought out by Arizona-based Prism Radio. Prism radio was then bought out by SFX in 1996, placing WTRG (now WRVA-FM) and WRDU in the same stable.
[edit] WRSN-FM Sunny 93.9
Since SFX did not want WZZU and WRDU to compete against each other, the station would change formats once again. This time, the call letters were changed to WRSN-FM, the format to soft rock, and its nickname to "Sunny 93.9" all in an attempt to go after the well-established WRAL-FM. It was also during that time that the JB&B show got bumped from 93.9, only to be picked up by WRDU a month later. The change caught many faithful listeners off guard, causing a few of them to suggest the WRSN calls really stood for "We Really Suck Now".
Through a number of ownership changes over time, WRSN ended up being owned by Clear Channel since 2000. It was during that time that Sunny 93.9 began broadcasting an all-Christmas music format on an annual basis, usually beginning the week prior to Thanksgiving, like a number of other CC properties that broadcast similar formats in markets all over the country. Sunny 93.9 even had a morning show hosted by Madison Lane from 2004 to 2006, after serving as co-host of sister station G105's Bob and the Showgram for a number of years. However, this was one of many missteps made by Clear Channel since taking over that eventually led to Sunny's demise.
[edit] Change to KISS-FM
WRSN finally pulled the plug on Sunny 93.9 on Christmas 2006, even though its last song was the original version of "Don't Let The Sun Go Down On Me" by Elton John in a nod to its soon-to-be-departed moniker. [1] The station went into a stunting mode as WKSL-FM shortly afterwards. The station then changed its format to Rhythmic AC and carries Whoopi Goldberg's morning program. They are the first Rhythmic AC to adopt the KISS-FM moniker.
[edit] External links
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