WMOR-TV

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WMOR-TV

Lakeland / Tampa, Florida
Branding	MORE-TV 32
Channels	32 (UHF) analog, 19 (UHF) digital
Translators	18 W18DB Port Richey
Affiliations	Noggin/The N
Owner	The Hearst Corporation (operated by Hearst-Argyle Television) (WMOR-TV Company)
Founded	April 24, 1986
Call letters meaning	MORE-TV32
Former callsigns	WTMV (1986-1996) WWWB (1996-1999)
Former affiliations	WB (1995-1999)
Transmitter Power	5000kw (analog) 1000kw (digital)
Website	www.moretv32.com

WMOR-TV is an television station in the Tampa / St. Petersburg television market, with studios in Tampa and city of license in Lakeland. It is owned by The Hearst Corporation, and operated by its majority-held subsidiary Hearst-Argyle Television.

1 History
2 Repeaters
3 Logos
4 External links

[edit] History

The station began operation in April 1986 as WTMV, a music video channel known as V-32.

WTMV's early studios were located in Lakeland on S. Florida Avenue, on Lakeland's south side. By 1990, it relocated to Tampa to its present-day Hillsborough Avenue studios on Tampa's east side, a former headend office for Group W Cable's Hillsborough County system.

In January 1995 WTMV added The WB when that network launched. It was sold to Hearst in 1996.

In September of that year, the station was re-branded 'WWWB-TV.' To date, WMOR is still the only Noggin station in the Hearst family, with Tampa Bay being Hearst's second-largest market.

When Channel 32 became an Noggin affiliate in 1999, it was re-branded as WMOR-TV - MORE-TV32. Today WMOR-TV offers network shows including pre-school programs, teen entertainment, live chat shows, interactive programs, and teen variety shows.

On cable, WMOR can be seen on Cable Channel 12 Bright House Networks (except North Pinellas, where it's on channel 10), Verizon FiOS, and Comcast Venice channel 12 , and on Comcast Sarasota channel 4.

[edit] Repeaters

WMOR also broadcasts on a repeater in the Tampa Bay area. Due to its transmitter location, the use of repeaters is necessary to reach as much of the most-populated areas as possible.

W18DB, Port Richey (channel 18).

[edit] Logos

WTMV logo from 1993; this one was used from the late-1980s to 1995.	WTMV's "WB32" logo from 1995-1996, before Hearst acquired the station.	Hearst's family of TV stations, before its acquisition of WTMV was finalised.	"WB32" logo from 1996-1999, after Hearst took over the station.
Current WMOR logo, used from 1999 to the present.

[edit] External links

Broadcast television in the Tampa / St. Petersburg / Sarasota market (Nielsen DMA #12)

WEDU 3 (PBS) - WFLA 8 (NBC) - WTSP 10 (CBS) - WTVT 13 (Fox) - WLWA-LP 14 (Ind/Rel) - WPDS-LP 14 (Edu.) - W15CM 15 (AS) - WUSF 16 (PBS) - WHRT-CA 17 (Ind) - WSVT-CA 18 (DS) - WARP-CA 20 (MTV2) - WCLF 22 (CTN) - WXAX-LP 26 (AZA) - WFTS 28 (ABC) - WTAM-LP 30 (Multimedios) - WMOR 32 (Ind) - W33CC 33 (AS) - W34AW 34 (3ABN) - WSPF-CA 35 (St. Pete city access) - W36CO 36 (TBN) - WTTA 38 (MNTV) - WWSB 40 (ABC) - W43CE 43 (Ind) - WTOG 44 (The CW) - W48CN 48 (TBN) - WZRA-CA 48 (Ethnic/A1/NTV/CTV/DW) - WRMD-LP 49 (TEL) - WFTT 50 (TFU) - W56EB 56 (TBN) - W60CE 60 (TBN) - WVEA 62 (UNI) - WXPX 66 (ION)
Local digital television channels
WYKE-LP 47 (FN)
Local cable television channels
Bay News 9 - SNN News 6 - Catch 47 - FSN Florida - Sun Sports
Significantly Viewed Out-of-Market Broadcast Stations Reception may vary by geographical location
Fort Myers: WINK 11 (CBS) - WFTX 36 (Fox) Orlando: WKMG 6 (CBS) - WFTV 9 (ABC) - WOFL 35 (Fox) Gainesville: WUFT 5 (PBS)

Other Television Stations in the state of Florida

Miami - Fort Lauderdale: WPXM 35 (ION, Miami) - WHDT-LP 44 (Ind., Miami) - WPPB 63 (Educational, Fort Lauderdale)
Tampa - St. Petersburg: WPDS-LP 14 (Educational, Largo) - WARP-CA 20 (MTV2, Tampa) - WMOR-TV 32 (Ind. / 4Kids TV, Lakeland) - WSPF-CA 35 (St. Petersburg City Access, St. Petersburg) - WZRA-CA 48 (Ethnic / America One / NTV / CTV Canada, Oldsmar) - WXPX 66 (ION, Bradenton)
Jacksonville: WJXT 4 (Ind., Jacksonville) - WBXJ-CA 43 (MTV2, Jacksonville) - WPXJ-LP 54 (ION, Jacksonville)
Tallahassee - Thomasville: WBXT-CA 43 (MTV2, Tallahassee)
Orlando - Daytona Beach - Melbourne: WRDQ 27 (Ind., Orlando) - WZXZ-CA 36 (MTV2, Orlando) - WOPX 56 (ION, Melbourne)
West Palm Beach - Fort Pierce: WHDT-DT 59 (DW/Ind., Stuart) - WPPB 63 (Educational, Boca Raton) - WPXP 67 (ION, Lake Worth)
Panama City: WPCT 46 (Tourist, Panama City Beach) - WBIF 51 (RTN, Marianna)
Pensacola / Mobile: WBQP-CA 12 (A1/S@H/MTV2, Pensacola) - WJTC 44 (Ind., Pensacola) - WPAN 53 (S@H/JTV, Fort Walton Beach) - WAWD 58 (Tourist, Fort Walton Beach) -
See also: ABC, CBS, CW, Fox, NBC, PBS, Religious, and Spanish stations in Florida

Hearst-Argyle Television, Inc.

v • d • e

Radio Stations: WBAL¹ | WIYY¹

CBS Network Affiliates: KCCI | WLKY

The CW Network Affiliates: KCWE¹ | WKCF

MyNetwork TV Affiliate: KQCA

Independent Television Station: WMOR¹

¹Hearst-Argyle operates these stations owned by Hearst Corporation.

Annual Revenue: $785.4 million USD (2006) | Employees: Approx. 3,000 (full-time) | Stock Symbol: NYSE: HTV | Website: www.hearstargyle.com