WYCL

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A billboard in downtown Pensacola advertising the change in format.

WYCL (107.3 FM) is a radio station serving northwest Florida. The main studio is located on Pensacola Boulevard in Pensacola, Florida, and caters to the Pensacola, Gulf Breeze, Pace and Milton markets, although the station can be heard well into Alabama and even into southern Mississippi.

In late 2004, the station's owner, Clear Channel Communications, switched the music format. Previously, Cool 107 played oldies from the 1950s and 1960s (as time went on, they phased out '50s hits and included more 1970s songs). Today, WYCL is My 107.3 and plays mostly '70s and '80s music. However, more recently use of the "My 70s, My 80s" positioner has been discontinued and the station now uses "My Variety" as its main positioner, in order to include a slightly wider variety of music. The playlist remains mostly 70s and 80s, with an occasional 60s song added.

Proving the dominance of the station, and its morning show, are the recent ratings. Fall, 2005 Arbitron ratings show the station in just one year became a major power with West Florida listeners. The morning show is a strong second with its target audience, and outside or mornings, the station remains strong. Its main competitor was significantly down from its earlier rating periods.

For three years after the September 11, 2001 attacks, the station played breaking news bulletins every hour on top of the hour (first provided by ABC News, then by Clear Channel Worldwide News), as well as The Star-Spangled Banner at the start and close of each workday.