WZRB

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WZRB
Columbia, South Carolina
Branding	CW47
Channels	47 (UHF) analog, no digital
Affiliations	The CW
Owner	Roberts Broadcasting
Founded	January 1, 2005
Call letters meaning	RB = Roberts Broadcasting
Former affiliations	UPN (2005-2006)
Website	www.cw47columbia.com

WZRB, channel 47, is the CW affiliate in Columbia, South Carolina. It is owned by St. Louis-based Roberts Broadcasting.

It was launched on January 1, 2005 as an UPN affiliate. Before that, WBHQ carried UPN programming on a secondary basis along with WB programming. Its transmitter is located in Columbia.

On January 24, 2006, it was announced that UPN and The WB would merge into a new network called The CW in September 2006. WZRB became Columbia's CW affiliate.

[edit] Logos

Former UPN station logo used from September 2005 to September 2006

[edit] Digital television

Because it was granted an original construction permit after the FCC finalized the DTV allotment plan on April 21, 1997 [1], the station did not receive a companion channel for a digital television station. Instead, on or before February 18, 2009, which is the end of the digital TV conversion period for full-service stations, WZRB will be required to turn off its analog signal and turn on its digital signal (called a "flash-cut").

[edit] External links

• WZRB, CW47 Columbia
• Query the FCC's TV station database for WZRB

Broadcast television in the Columbia market  (Nielsen DMA #83)
WIS 10 (NBC) (WX Plus) on DT2 - WLTX 19 (CBS) - WOLO 25 (ABC) - WRLK 35 (PBS/SCETV) - W39CL 39 (TBN) - WZRB 47 (The CW) - W55CQ 55 (TBN) - WACH 57 (Fox) (The Tube) on DT2- WKTC 63 (MNTV)