KWYL

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KWYL

City of license	South Lake Tahoe, California
Broadcast area	Reno, Nevada
Branding	Wild 102.9
Slogan	Today's Hottest Hits
First air date	1966
Frequency	102.9 (MHz)
Format	Rhythmic Top 40
ERP	39,000 watts
Class	C
Callsign meaning	WYL = WILD
Owner	Citadel Broadcasting
Website	www.wild1029.com/

KWYL is a commercial radio station located in South Lake Tahoe, California, broadcasting to the Reno, Nevada area on 102.9 FM. KWYL airs a rhythmic Top 40 music format branded as "Wild 102.9".

[edit] History

KWYL made its debut in 2001 as "Wild 93.7," but in 2003 switched frequencies to 102.9, thus giving the station more signal coverage. Prior to their flip they were a Rhythmic Oldies outlet as KGVN ("93.7 The Groove") from 2000 to 2001.

Interestingly, the 93.7 signal would later be occupied by two more Top 40s after KWYL switched signals: KYWD ("93.7 The Bomb"), and as of 2004, KWYL's current Top 40 rival KWNZ.

Although the station's playlist is heavily Rhythmic, they are listed in music trades as a Mainstream Top 40 due to the inclusion of Pop/Rock product.