KWID

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KWID

Broadcast area	Las Vegas
Branding	"101.9 La Preciosa"
First air date	1963
Frequency	101.9 (MHz)
Format	Spanish radio
ERP	100,000 watts
Class	C
Callsign meaning	K WILD - taken from former hip-hop station Wild 102
Owner	Clear Channel Communications
Website	http://lasvegas.lapreciosa.com/

KWID-FM (101.9 "La Preciosa") is a Spanish language radio station out of Las Vegas. It was previously Wild 102. Former call letters include KFM, KRGN.

[edit] History

KFMS, better known as "KFM", began broadcasting in the 1970s after being an easy listening station in the 1960s, known as KRGN. When KFMS began, they played mostly AC and eventually album-oriented rock. On January 1, 1981, KFMS became a country station.

KFM 102 continued as a country station until 2000, when the station switched to top 40/CHR "Kiss FM", as a satellite station to Los Angeles' KIIS-FM 102.7 (and at the same time broadcasting Rick Dees' morning radio program).

In December 2002, Kiss FM left the air, and for several days, the station continuously played Guns N' Roses' "Welcome To The Jungle" non-stop. Once the dust cleared in January 2003, KFMS became "Wild 102" and changing the call letters to KWID, and played R&B music.

That format lasted only two years, and in late 2004, the station changed formats to become "La Preciosa", and aired Latin music.