Últimas Noticias
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Últimas Noticias is the highest selling daily newspaper in Venezuela. Founded in Caracas in 1941 after the pro-freedom measures implemented by President Medina Angarita.
Nowadays it publishes the number of 170,000 papers a day (280,000 to 320,000 on Sundays). Its own market studies reveals that 96.3% of its readers are found in what Venezuelans call sectors C, D and E, this is, the lower income classes. This is the reason for which its supporters dub it el periódico del pueblo (the people's newspaper).
[edit] Political tendency
Ideologically Ultimas Noticias is situated in the center-left of the political spectrum. And although some sectors of Venezuelan society may percive it as a supporter of President Hugo Chávez a 2005 survey carried out by Datanalisis among the newspapers readership revealed that the most appreciated value for them was "independence", being perceived by readers in the following way:
-74.2% as an unbiased source
-13.5% as biased towards the government
-3.6% as biased towards the opposition