Ahlgrens
From Wikipedia, the free encyclopedia
Ahlgrens is a former Swedish confectionery company. It was originally founded by Fredrik Ahlgren in the town of Gävle in 1885 as a store for paint and wallpaper, a business which was later extended to the production and sale of various types of chemicals, perfumes and other products. A mouthwash, introduced in 1908, was given the brandname Läkerol, a year later given to a pastille, which is still sold internationally in several variants.
The company was later bought, and the name Ahlgrens currently survives as a brand owned by the major Swedish-Danish confectionery corporation Leaf International.
The product still most closely associated with the brand is Ahlgrens bilar ("Ahlgren's Cars"), sold since 1953 and marketed as "the world's most sold car" (which is possibly technically correct, by number of cars). The small, mildly mint-tasting marshmallow cars are so popular within Sweden that stores that specifically cater Swedish tourists and residents in other countries have started selling them as well. In recent years the brand has been extended to other car- and road-related products, liquorice car tyres and sour road signs, the latter including the elk warning signs beloved by German tourists.
[edit] External links
- Ahlgrens bilar (in Swedish, Danish and Norwegian)
- Malaco Leaf, company website
