Appeal to flattery
From Wikipedia, the free encyclopedia
Appeal to flattery is a logical fallacy in which a person uses flattery, excessive compliments, in an attempt to win support for their side.
Flattery is often used to hide the true intent of an idea or proposal. Praise offers a momentary personal distraction that can often weaken judgement. Moreover, it is usually a cunning form of appeal to consequences, since the audience is subject to be flattered as long as they comply with the flatterer.
Examples:
- "Surely a man as smart as you can see this is a brilliant proposal." (so, if you don't, it means you are stupid)
- "I needed a beautiful woman to endorse my product, so naturally I thought of you." (so, if you don't accept, it means you're ugly)
Appeal to flattery is a specific kind of appeal to emotion.
