Aspial Corporation
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Aspial Corporation SGX: A30 is a Singapore-based jewellery corporation with a chain of boutiques in Singapore. Aspial Corporation owns the Aspial, Lee Hwa, Goldheart and Citigems brands. Aspial Corporation is a contemporary fashion jeweller in Singapore and is the only listed jeweller on the Singapore Exchange. The company's Asipal brand consists of its top range products, followed by Lee Hwa Jewellery, Goldheart and Citigems which cater to the younger people.
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[edit] Lee Hwa
Lee Hwa is a leader in contemporary fashion jewellery, with a chain of 27 boutiques in Singapore. This range targets women who are fashion savvy and lead a cosmopolitan lifestyle. Formerly dealing in yellow gold jewellery, it changed to white gold jewellery in the 1990s when the company felt there was a need to modernise the image of the company. Its brand embodies the lifestyle fashion savvy of today's confident and contemporary woman. It is especially noted for its Purplegold range of products as well as its Destinee series. Some of its international awards include the Reader's Digest SuperBrand Gold Award - Winner 2005, as well as the New York Festival, Advertising and Marketing Effectiveness Award (International) - Finalist Winner 2003.
[edit] Goldheart
Goldheart began in 1974, and has a network of boutiques in Singapore. Goldheart was acquired by Aspial in 2005 and is known for its Celestial range of jewellery, as well as its Zen collection.
[edit] Citigems
Citigems is one of the latest chain of jewellery stores in Singapore. Citigems jewellery collection is targeted at younger adults and at cheaper prices. Behind the brand are the Aspial Corporation Limited and Belgium's AMC Diamonds, one of the world's largest diamond companies.
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