Bernstein-Rein
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| Bernstein-Rein | |
 |
|
| Type | Privately Held |
|---|---|
| Founded | 1964[1] |
| Headquarters |  Kansas City, Missouri, USA |
| Key people | Bob Bernstein, Chairman/CEO Steve Bernstein, President Skip Rein, Vice Chairman Rocky Longworth, New Business |
| Industry | Advertising |
| Employees | 350+[2] |
| Website | www.bernsteinrein.com |
Bernstein-Rein is an advertising agency located in Kansas City, Missouri. It is the largest ad agency in the four-state area (Missouri, Kansas, Nebraska and Iowa), and currently the sixth-largest privately-held agency in the United States and the 36th largest agency in the United States. The agency is probably best known for it's development of the McDonald's Happy Meal in 1976, and its 32-year relationship with Wal-Mart, which helped grow the retailer from a small Bentonville, Arkansas chain to the largest in the world.[3]
Contents |
[edit] Types of advertising delivered
- Direct
- Interactive
- Outdoor
- Radio
- Television
- Yellow Pages
[edit] Current developments
In September 2006, Wal-Mart, the agency's largest client, announced it was dropping Bernstein-Rein and going in a new direction come January 2007. On a new-business push in late 2006, the agency acquired integrated work for SunCom Wireless, Steve & Barry's and T. Rowe Price.
[edit] Current clients
- Bayer Animal Health
- Beauty Brands
- DELL
- Farmland Foods
- Commerce Bank
- Hostess Snack Cakes
- Kansas City Zoo
- Kasil Denim
- McDonald's
- Netzero
- Steve & Barry's
- Suncom Wireless
- Tamper Tabs
- T. Rowe Price
- Ubisoft
- USAA
[edit] Former clients
- BlockBuster Video
- Ruby Tuesday (restaurant)
- Thrifty Car Rental
- Wal-Mart
[edit] References
[edit] External links
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