Brantano Footwear
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[edit] Introduction
Brantano is a multinational footwear company, which sells a wide range of footwear in its 282 stores across Europe and the Middle East. In 2005, Brantano had a revenue of €304.1 million.
'Brantano NV' is the parent company that is in control of the rest of the Brantano group.
The group is divided into different parts, including:
- 'Brantano (UK) Ltd', its British subsidiary, which operates 146 stores in the United Kingdom and also 11 stores in the Middle East;
- 'Brantano Luxembourg SA', which controls 4 stores in Luxembourg;
- 'Brimmo NV', which controls 20 stores in Belgium (in addition to these, 101 Belgian stores are controlled directly by Brantano nv);
- 'Muys NV' (taken over by Brantano in 1996), which has 4 stores in Flanders.
Brantano got rid of its Dutch and Danish stores in 2005, and is in the process of liquidating its French stores (which are controlled by its French subsidiary, Brantano SA).
[edit] Brantano (UK) Ltd
Brantano (UK) Ltd have recently launched a massive, nationwide advertising campaign in a bid to change the public's perception of Brantano from a discount warehouse, to a high fashion, affordable shoe megastore. This campaign includes the introduction of a television advert which features a fictional 'Professor Brantano' doing research into what women want from their shoe shopping experience.
[edit] Re-Development
As well as an advertising campaign, Brantano has begun re-fitting many of it's stores to make them look fresh and up-to-date. Changes include new carpets, fewer shelves on display units, less old stock on display, new posters on display around the shop detailing new lines or shoes on special offer.
