Bright Promise
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Bright Promise was a U.S.-made soap opera that ran on the NBC television network from September 29, 1969 to March 31, 1972. It aired weekdays at 3:30 p.m. Eastern/2:30 p.m. Central.
The show revolved around students and faculty at the fictional Bancroft College, located somewhere in the American Midwest. The name of the show reflected the overarching theme of the bright promise that the leaders of tomorrow graduating from Bancroft would ostensibly bring.
BP was created by the husband-and-wife writing team of Frank and Doris Hursley, who had previously created General Hospital, and was their last project prior to their retirement.
Original cast members included the show's star, movie favorite Dana Andrews, with Susan Brown, Paul Lukather, David Lewis, Colleen Gray, Susannah Darrow, and Eric James. Later additions included Ivor Francis, Annette O'Toole, Dabney Coleman (later notorious for Buffalo Bill), Anthony Geary (later Luke on General Hospital), and Anne Jeffreys. From the Mickey Mouse Club, former Mouseketeer Tommy Cole was makeup artist for the production.
Having replaced the game show You Don't Say, BP would give way to another soap, Return to Peyton Place, on the NBC daytime schedule.
Legendary entertainer Bing Crosby packaged the daytime serial through his production company; another notable program Crosby's company produced was the CBS sitcom Hogan's Heroes.
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