Forever 21
From Wikipedia, the free encyclopedia
Forever 21 is a chain of clothing retailers throughout the United States, offering inexpensive, trendy fashions and accessories for women, men and junior girls. The store's trademark yellow shopping bags have the words John 3:16 printed on the bottom, a reflection of the owners' Christian faith.[1]
Like Wal-Mart, Forever 21 has eschewed the traditional $x.99 pricing, and instead set their prices in the form $x.80. Its clothes are priced 2% lower than its competitors.
The chain, originally known as "Fashion 21", was founded in Los Angeles in 1984 by Korean-American Don Chang and his wife.
Today, the company operates about 400 mainly mall-based US stores in the US and Canada under the Forever 21, Forever XXI, and For Love 21 banners. Heritage 1981 and Gadzooks are also parts of the Forever 21 chain. Most of the retailer's apparel is private label and made in Southern California.[2]
Forever XXI stores are larger than classic Forever 21 shops and offer men's and women's fashions, as well as lingerie, footwear, cosmetic items, and other accessories. The chain released a line for young males called twenty one mens in 2006.
Forever 21 has also published a website at Forever21.com enabling its consumers the ability to browse the latest fashions, as well as purchase any desired merchandise.
In November 2001, factory workers producing clothing for the company called for a store boycott until working conditions and payroll improved. The lawsuit was dropped when Forever 21 paid the workers' back wages.[3]
In 2004, under pressure from PETA, Forever 21 agreed to stop selling clothing made with animal fur.[4]
