FreshDirect
From Wikipedia, the free encyclopedia
FreshDirect is an online grocer that delivers to residences, offices, and commuter rail stops in the New York City metropolitan area, and that offers next-day delivery to most of Manhattan and parts of Brooklyn, Queens,The Bronx, Hoboken, NJ and Jersey City, NJ. It was founded by Joe Fedele, a co-founder of Fairway Market, and Jason Ackerman, a former investment banker who specialized in the grocery industry. FreshDirect custom prepares groceries and meals for its customers to order, a manufacturing practice called Just In Time that reduces waste and improves quality and freshness.
Following the introduction of its service in 2001 or 2002, it quickly grew popular with many for its convenience, lower prices than in most supermarkets, and fresh food. FreshDirect is popular for its distribution of organic and local items, as well as items that consumers see in supermarkets daily. FreshDirect also delivers numerous Kosher foods.
FreshDirect is based in 300,000-square foot building in Long Island City and is one of the largest employers in the area. Founded in 2002, the company made its first deliveries to Roosevelt Island and has since expanded service to Manhattan, Brooklyn, Queens, the The Bronx and parts of Westchester County and New Jersey. The company has since grown to 300 corporate employees (plus more than 1,000 delivery staff), 250,000 customers, and has served more than 5,000,000 orders.
[edit] External links
- www.freshdirect.com
- "What we do" on FreshDirect.com
- Leonhardt, David. "Comparison of FreshDirect Prices to Other Stores", The New York Times, 2006-09-21. Retrieved on March 15, 2007.
- Schoenberger, Chana. "Will Work With Food", Forbes, 2006-09-18. Retrieved on March 15, 2007.
- Sella, Marshall. "Arugula Made House Calls: Riding shotgun with a FreshDirect delivery commando.", New York, 2004-12-20. Retrieved on March 15, 2007.
