G-Shock

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The face of a Cockpit Series G-Shock. Model number G-531D-4AVER

G-Shock is a style of watch manufactured by Casio, famous for its resistance to shock (e.g. hard knocks and strong vibrations). They were, and continue to be, designed primarily for sports and outdoor adventure oriented activity; for example, practically all G-Shocks have some kind of stopwatch feature, and water resistance. However, recently many models have become more luxury and design oriented.

1 History
2 Today
3 Models/Series
4 External links

[edit] History

"In 1981 Casio began designing a new kind of wristwatch, based on the "Triple Ten" concept: A minimum of 10 year battery life, 10 bar water resistance, and the ability to withstand the shock of a 10 meter freefall. This resulted in the "Gravity Shock" wristwatch, or G-shock series." [Source: Carlos Perez, Time-Zone, (August 2002)]

Traditionally, G-Shock timekeeping displays were exclusively digital, intended to be sold at reasonable prices to the mass-market.

[edit] Today

"G"s have evolved remarkably since 1981. There now exists a manifold variation of G-Shocks, with atomic clock synchronization and Tough Solar functionality in the latest models. Current series such as The G rival that of so-called more prestigious watch brands in the fashion stakes, and the Cockpit Series G-Shock is currently the official timekeeper of Nismo Racing. Many newer G-Shocks feature metal (steel or titanium) banding, and ornate analog timekeeping.

Nowadays every year, sometimes every season, new models are introduced. As with the Swatch watches, G-Shocks have become collectors items. Arguably, the most sought after line is the Frogman. Limited edition Frogmans such as the Brazilian, Men in Yellow, and Black Spots are some of the most desirable Frogmans.

According to Mark Bowen's book Blackhawk Down, the DELTA Operators wore G-Shock watches during the combat events of Oct 3rd and 4th. Since then, G-Shocks watches have become very popular with Special Forces groups in both American and other NATO nation units, due to their being "battle tested".