Global Cultural Flows
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Global Cultural Flows are an anthropological concept proposed by Arjun Appadurai in his analysis of globalization.
Appadurai identified five dimensions that relate to "global cultural flows." These five dimensions are ethnoscapes, mediascapes, technoscapes, financescapes, and ideoscapes.
Ethnoscapes refer to the people who constitute the changing world. These people include tourists, immigrants, refugees, exiles, and other moving people that affect the politics between nations.
Mediascapes refer to the distribution of electronic capabilities like newspapers and television stations that represent a variety of private and public interests that create a different dimension about the world.
Technoscapes is described by the mechanical and informational technology that moves information across barriers and boundaries to deliver information across cultures.
Financescapes are the currency markets, national stock exchanges, commodity speculation and other forms of global capital that continue to mix the capital markets around the world.
Ideoscapes refer to the different ideologies of states and the different movements oriented towards capturing power within states. Some examples of these ideoscapes include freedom, welfare, and democracy.
[edit] References
- Inda, Jonathan Xavier; & Rosaldo, Renato (Eds.) (2001)The Anthropology of Globalization: A Reader (Blackwell Readers in Anthropology) ISBN 0-631-22233-2
