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IME is management education devoted exclusively to media and entertainment. Through immersive, high-impact programs, executives are able maximize their knowledge of key industry issues, trends, and core business strengths.
The mission of IME is to foster excellence and high-performance in media and entertainment executives. World-class faculty and industry insiders teach leading-edge business skills, best practices and winning strategies through an industry-specific framework. Applying this knowledge, executives can excel as leaders in driving their company’s success.
The media and entertainment industry is distinct in myriad ways: creatively, competitively and culturally impacting people worldwide. IME embraces the industry’s cultural influence by emphasizing integrity in its educational approach. IME maintains that good business means making products — whether in film, television, radio, publishing, music — that not only enrich company shareholders, but also enhance lives.
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[edit] Executive Programs
IME programs help executives acquire knowledge that is relevant to today’s challenges, and translates into tangible results. Key issues and trends are illustrated by current industry case studies. Media and entertainment executives also benefit from dynamic in-class interaction with senior-level colleagues. The net result is core critical knowledge fused with collective experience from the field. In this volatile industry, that means competitive advantage.
IME programs cater to executive schedules through day-long modules. All classes meet in their New York City venue. Some of the courses currently offered at IME are:
Managing Technological Change in Media and Entertainment
• Gaining insight into recent technology's impact on leadership decisions
• Attaining the analytical tools to integrate technology more fully into strategic planning
• Identifying technology trends that will dramatically alter M&E business models
• Transforming technology changes and challenges into opportunities
• Learning through a media and entertainment focused curriculum designed for decision-makers
Branding in Media and Entertainment
• Overcoming information clutter with strong brands
• Gaining clear definition of branding and positioning in M&E
• Learning to manage and optimize brand systems
• Working with the world’s premier marketing faculty
Mission Critical Leadership
• Transforming current skills to reach a new level of impact on work team
• Benefiting from networking and dialoguing with professionals from other M&E businesses
• Sharing insider views with highly successful Subject Matter Experts who co-design and contribute to course content
• A concise and focused program, with intense impact on current responsibilities and career promotions
Integrated Marketing and Communications (IMC)
• Integrated strategic approach to marketing and communications
• Data-driven and results-oriented communications techniques
• High-value contact points to enhance customer loyalty
• Strategies for optimizing marketing departments
Media and Entertainment Management Program
• General management education focused on media and entertainment
• Educators with vast industry expertise
• Global network of faculty, Subject Matter Experts and executive colleagues
• Executive career-enhancement
• Enhanced understanding of personal strengths to better manage career progress and professional relationships
[edit] Academic Partnerships
IME has a strategic and practical partnership with IESE Business School, which has campuses in Barcelona and Madrid and is a consistently top ranked school. The Financial Times rates IESE first in Europe for general management programs, while the Economist Intelligence Unit ranks it first in the world for the MBA program. With its focus on international business and strong presence in Europe, IESE offers an incomparable complement to IME’s focus on the increasingly global media and entertainment industry. IME is excited to offer programs in conjunction with IESE Business School.
IME works closely with the Kellogg School of Management (Northwestern University). Kellogg consistently ranks at the top of business school ratings, both for its executive education and MBA programs. IME also collaborates with the top-ranked Integrated Marketing Communications department of the Medill School (Northwestern University). IME is pleased to work with Kellogg and the faculty leaders of Medill in designing and delivering high-impact programs for media and entertainment executives.
[edit] Faculty
IME educators are distinguished leaders in their fields, a stellar mix of experts culled from the world’s best business and media schools. IME has unique flexibility in assembling a top-tier team of leading specialists. Faculty teams are tailored for every program they offer.
Beyond academic awards, affiliations and honors, IME faculty members are consultants for global media companies. Their immersion in the industry fuels their skills in conveying insider perspectives that merge academic excellence with real-world experience.
At IME, faculty members team with subject matter experts from the top echelons of media and entertainment fields such as film, TV, publishing and music. These industry insiders participate in course development and classroom delivery. Together, IME’s faculty and subject matter experts immerse executives in a rare synergy of strategic and everyday insight.
Sample Faculty Listing:
- Steve Burnett - Professor of Strategic Management, Kellogg School of Management
- Bobby Calder - Professor of Marketing, Kellogg School of Management
- Greg Carpenter - Professor of Marketing Strategy, Kellogg School of Management
- Clarke Caywood - Associate Professor, Integrated Marketing Communications, Medill School of Journalism
- Susan Barker Demler - Director, Kirshbaum Demler & Associates, Inc.
- Dan Gode - Associate Professor of Accounting, Stern School of Business
- Julie Hennessey - Associate Professor of Marketing, Kellogg School of Management
- Richard Kolsky - Adjunct Professor, Kellogg School of Management
- Lucy Küng - Assistant Professor, Jönköping International Business School
- Paddy Miller - Professor of Managing People in Organizations, IESE Business School
- Francis Mulhern - Associate Dean and Associate Professor, Integrated Marketing Communications, Medill School of Journalism
- José Luis Nueno - Professor of Marketing, IESE Business School
- Jon Petrovich - Professor and Chairperson, Broadcast Department, Medill School of Journalism
- Robert Picard - Professor of Economics, Jönköping International Business School
- Jaume Ribera - Professor of Production, Technology and Operations Management, IESE Business School
- Don Schultz - Professor Emeritus, Integrated Marketing Communications, Medill School of Journalism
- Sandra Sieber - Assistant Professor of Information Systems, IESE Business School
- Josep Valor - Professor of Information Systems, IESE Business School
[edit] External Links
Official Site: http://www.instme.org
