Talk:Internet marketing
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Suggest all of it be reorganized into "Interactive Marketing"
It seems that the merge proposal discussion referenced below relates to online marketing and internet marketing (which are the same thing). However, interactive marketing is not the same thing, so I would recommend leaving them separate. Uberveritas 06:05, 15 December 2006 (UTC)
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[edit] Merge Proposal
Most of the discussion happened so far at Talk:Online marketing. --roy<sac> Talk! .oOo. 12:25, 30 October 2006 (UTC)
[edit] Thanks for the merge ... finally
It was long overdue to merge the online marketing and E-marketing articles into this one. Thanks and good job. --roy<sac> Talk! .oOo. 04:11, 2 January 2007 (UTC)
[edit] Structure of things - Open Discussion
I think that there is some confusion about the terminology of things.
Internet marketing is the general topic. Internet marketing itself is a subset of marketing in general. online marketing was recently merged into Internet marketing which is good, because both mean the same thing.
The Topics under Internet marketing are the following
1. online advertising or more specific display advertising. Basically the billboard equivalent of promoting things on the Internet. The billboards are online images and dynamic rich media. Like billboards that have a specific size and location and a fee based on exposure (eyeballs) are a large number of Ads managed online. The publisher designates areas on his site for Ads which must have specific measurements (that are standardized) and is selling this advertising space to advertisers (usually through Ad Agencies or Ad Networks). The compensation is often, but not exclusively done on a CPM basis or via a flat fee for a specific and limited period of time of showing an Ad. Terms like "Ad Buys" and "Ad Inventory" come to mind.
2. Email Marketing/Email advertising The first is the name of the article at wikipedia. Opt-in e-mail advertising was recently merged into this.
3. Affiliate marketing or pay per performance marketing. Advertisers partner up with publishers and marketers and either pay a bounty (CPA) or do a revenue share (CPS) with the partner, if he refers customers or prospects to the advertiser. The details of such an agreement can include all kinds of things, but the one thing that all of them have in common is the fact, that the advertiser only pays for results and not just eyeballs like the display advertising.
4. Search engine marketing or SEM. Everything related to search engines. SEM is often used for PPC advertising which is not entirely correct. PPC is only one part of SEM (the biggest in terms of revenue). SEM includes two additional forms of marketing that deal with search engines, Paid inclusion and search engine optimization or SEO.
5. Web analytics is not really a sub-topic of Internet marketing. It's almost parallel and affects all other sub topics significantly. Tracking, Analysis and reporting of the success or failure of the individual methods used to promote a product or service is crucial to a businesses success. It also can help to determine how the different methods help each other or not.
Wikipedia should reflect this structure via its articles and categories. What are your comments to this?
A template would be a good thing and I am thinking about this for some time already. I have no experience with the creation of templates yet and did not get around yet to learn it. Some help would be appreciated. Something that can be added to all related articles. This would help to see the relationship between the individual types of Internet marketing and help with the navigation of the articles as well. --roy<sac> Talk! .oOo. 06:17, 18 January 2007 (UTC)
[edit] NICE ARTICLE ON INTERNET MARKETING
For Newbies like me, it's so helpfull to read all of your article about internet marketing. But some structural design is so hard to read and digest to my brain, maybe to many overwhelmed text over here and there, so think about it later...
Senjaya Khoo
[1] —The preceding unsigned comment was added by 202.152.170.254 (talk) 03:19, 27 March 2007 (UTC).
[edit] Merge Digital Marketing
Nothing in the digital marketing article seems to be unique enough for it's own article. Most of it uses internet technology. The few exceptions fall under other categories such as out-of-home advertising. Oicumayberight 05:25, 31 March 2007 (UTC)
