Jazz (apple)
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Jazz apples are a new brand of apple from New Zealand. The cultivar is a cross between Gala and Braeburn apples.
The apple are sweet, crunchy and juicy. They have a firm, but dense flesh and a rich sweet flavour. Tasting panels in Europe have revealed that consumers prefer the Jazz variety to both Braeburn and Gala apples. The Jazz brand is owned and used by ENZA for the new variety Scifresh.
The Jazz Apple are currently being grown in Southern New South Wales, and are expected to produce a small yield this season, but larger ones as the years progress. The Jazz Apple is being grown by Montague Fresh.
The Jazz Apple is being introduced in Australia with a media launch in the middle of March, and its PR is being handled by Melbourne based firm, Media Moguls.
In the UK, they are available in Marks and Spencer, Somerfield, Tesco and Waitrose, and will soon be grown in the UK too.
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