Lifehacker.com
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 Screenshot of Lifehacker as of August 5, 2006 |
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| URL | http://lifehacker.com |
|---|---|
| Commercial? | Yes |
| Type of site | Weblog |
| Registration | Optional |
| Owner | Gawker Media |
| Created by | Gina Trapani (Associate editors: Adam Pash and Rick Broida) |
Lifehacker is an advertising-supported weblog about life hacks and software which launched on January 31, 2005. The site is owned by Gawker Media and covers Microsoft Windows, Mac and Linux programs as well as time-saving tips and tricks. The staff updates the site about 18 times each weekday, with reduced updates on weekends. The Lifehacker motto is:
Computers make us more productive. Yeah, right. Lifehacker recommends the software downloads and web sites that actually save time. Don't live to geek; geek to live.
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[edit] Writers
Founding editor Gina Trapani was the sole Lifehacker blogger until September 2005, when two associate editors joined her.[1] Currently the associated editors are Adam Pash and Rick Broida. Wendy Boswell is listed as Weekend Editor.[2] Former associate editors include D. Keith Robinson[3] and Erica Sadun.[4] Lifehacker's frequent guest posts have included articles by Matt Haughey,[5] Eszter Hargittai,[6] Jason Thomas, Stewart Rutledge, Joe Anderson,[7] Jeff Jarvis,[8] Meg Hourihan[9] and Erik Benson.
[edit] Advertising
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Please help improve this article or section by expanding it. Further information might be found on the talk page or at requests for expansion. This article has been tagged since January 2007. |
Lifehacker launched in January 2005 with an exclusive sponsorship by Sony. The highly-publicized ad campaign was rumored to have cost $75,000 for three months.[10] Gawker Media never confirmed this number, and the campaign ended after 2 months[citation needed]. Since then a variety of tech-oriented advertisers have appeared on the site[citation needed], whose audience is primarily male.[11]
[edit] Accolades
- TIME magazine named Lifehacker one of their "Sites We Can't Live Without" in 2006, and one of their 50 Coolest Web Sites in 2005
- CNET named Lifehacker in their Blog 100 in October 2005
- Wired magazine presented Gina Trapani with a Rave Award in 2006 for Best Blog.
[edit] Trivia
- The site mascot, who represents a "super-slick concierge" is a teenage fashion model who was photographed in Chicago.
[edit] References
- ^ Gina Trapani (September 6, 2005). Introducing Team Lifehacker, triple threat. Lifehacker.com. Retrieved on 2007-01-18.
- ^ Lifehacker homepage. Retrieved on 2207-01-25.
- ^ D. Keith Robinson (2006-05-31). Ciao from Keith. Lifehacker. Retrieved on 2007-01-25.
- ^ Lifehacker Guest Editor: Adam Pash. Lifehacker (2005-11-02). Retrieved on 2007-01-25.
- ^ [1]
- ^ [2]
- ^ [3]
- ^ [4]
- ^ [5]
- ^ Mike Rundle (Feb. 1, 2005). Sony Paying $25k Per Month for Lifehacker Blog Sponsorship. businesslogs.com. Retrieved on 2007-01-18.
- ^ Internal Surveys from July, 2006. Gawker Media (July 2006). Retrieved on 2007-01-18.
[edit] External links
- Lifehacker website
- Gina Trapani (December 18, 2006). Lifehacker: 88 Tech Tricks to Turbocharge Your Day. ISBN 0470050659.
- 20 Questions with Gina Trapani of Lifehacker
