London Lite
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London Lite is the trading name of a British free newspaper, published by Associated Newspapers (part of Daily Mail and General Trust). It is available from Monday to Friday each week from Evening Standard vendors and street distributors in Central London only.
[edit] History
On 14 December 2004 Associated Newspapers launched a freesheet edition of the Evening Standard, called Standard Lite, to help boost circulation. This had 48 pages, compared to approximately eighty in the main paper, which also has a supplement on most days.
It was announced in August 2006 that the free paper will now lead on as London Lite, in a move that has been widely seen as a spoiler to protect against the launch of News International's thelondonpaper on 4 September. It is designed to be especially attractive to younger female readers, and features a wide range of lifestyle articles but less news and business news than the main paper. It was initially only available between 11.30 a.m. and 2.30 p.m. at Evening Standard vendors and in the central area, but after its renaming, and due to competition from thelondonpaper, it is now available in the evening from street distributors as well.
Broadsheets: The Daily Telegraph • Financial Times • The Sunday Telegraph
Compact: The Times • The Independent • The Sunday Times • The Independent on Sunday
Berliner: The Guardian • The Observer
Middle-market tabloids: Daily Mail • Daily Express • The Mail on Sunday • Sunday Express
Tabloids: Daily Mirror • The Sun • Daily Star • Sunday Mirror • The People • The News of the World • Daily Star Sunday
Freesheets: Metro • thelondonpaper • London Lite • City AM
