Mark Stevens (writer)

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Mark Stevens, (born June 3, 1947 in Queens, New York, USA) is the CEO of MSCO, a results-driven management and marketing firm. He is a best selling author and popular media commentator on the intersection of business and private life. Mr. Stevens delivers business insights with blunt truths and unconventional wisdom.

Stevens is the author of more than 20 business-related books including the best sellers: “The Big Eight”; “King Icahn”; and “Sudden Death: The Rise and Fall of EF Hutton” (a Wall Street Journal bestseller and Library Journal “Business Book of the Year”). He shook the marketing establishment with his Business Week best seller, “Your Marketing Sucks” (Crown Business, 2003), and redefined the rules of business management with “Your Management Sucks” (Crown Business, 2006). His forthcoming work, “God Is A Salesman” (Warner Faith) will be published in 2007.

Stevens is an in-demand speaker at organizations from Nike and Oracle to the Culinary Institute of America. A frequent guest commentator, Stevens lends his insights and opinions on a wide variety of topics including Tom Cruise’s image (Fox News Channel/“The Big Story with John Gibson), Kate Moss’s personal crisis (The New York Post/Page Six), and ‘Why Successful Business People Don’t Sleep’ (The New York Times). His wildly successful blog, “Unconventional Thinking” is in the top 1% of all published blogs (out of 57 million blogs).

1 MSCO
2 Awards
3 TV appearances
4 Books
5 References
6 External links
- 6.1 Videos
- 6.2 Blogs

[edit] MSCO

Mark Stevens is founder and CEO of MSCO, a global marketing firm specializing in strategy and integrated marketing solutions. MSCO represents a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder and many others. Through integrated marketing campaigns, MSCO focuses on achieving results for its clients, not awards that serve their egos. Mark Stevens possesses an innovative and iconoclastic view of the business world, having served as a journalist and nationally syndicated columnist and having held management positions at several global corporations. His incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients.

Stevens advises corporations on methods of achieving results and growth at various stages of the business lifecycle. As CEO of MSCO, Inc., Stevens specializes in formulating strategic solutions and creating marketing tools designed to generate increased revenue and a high return on investment (ROI)—all focused on growing clients’ businesses. Stevens has developed integrated marketing solutions for companies of all sizes across a wide range of industries.

[edit] Awards

Stevens was the writer of a nationally syndicated column Small Business, for which he was bestowed a John Hancock Award for "outstanding financial journalism, lucid reporting and excellent interpretation of the nation's business."[1]

Steven's blog; Unconventional Thinking - The Blog debuted in position #83 on the Power 150 Top Marketing Blogs list.

[edit] TV appearances

Month Day, Year - CBS-TV National News with Trish Regan
Month Day, Year - National Public Radio’s Morning Edition with Scott Horsley
Month Day, Year - CBS Marketwatch TV with Ed Crane
Month Day, Year - Bloomberg on the Ball with Jerry Azar
Month Day, Year - Fox’s The Big Story with John Gibson
Month Day, Year - The Today Show
Month Day, Year - Bloomberg TV’s Small Business Report
Month Day, Year - Louis Rukeyser Show
Month Day, Year - WCBS Radio Business Report with Joe Connolly

[edit] Books

The Big Eight, (1981) ISBN 0-02-008790-X
Land Rush: The Secret World Of Real Estate Super Brokers And Developers, (1985) ISBN 0-07-061274-9
Power Of Attorney: The Rise Of The Giant Law Firms, (1986) ISBN 0-07-061290-0
The Macmillan Small Business Handbook, (1988) ISBN 0-02-614490-5
Sudden Death: The Rise & Fall Of E.F. Hutton, (1989) ASIN B0006ES0HK
Extreme Management: What They Teach At Harvard’s Advanced Management Program, (2001) ISBN 0-446-67829-5
The Big Six, (1992) ISBN 0-671-75854-3
King Icahn: The Biography Of A Renegade Capitalist, (1993) ISBN 0-525-93613-0
Your Marketing Sucks, (2003) ISBN 0-609-60983-1
Your Management Sucks, (2006) ISBN 0-446-69068-6