Maurice Luiset
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Maurice Luiset 1871 – 1935 was a French financier and entrepreneur who created MIR the oldest existing detergent, the perfume Porte-Bonheur (later sold to Lancôme), and La Mondiale a hygiene and beauty product business.
Mr. Luiset was born near Lyon, France; he lost his father at an early age, but managed to get through school with the Jesuits while selling shoe-laces to earn a living and support his family. At an early age, he joined the ranks of a French candle manufacturer and would become it's top executive. He later founded Ets. Luiset in Ste. Colombe les Viennes, his company would become France's largest pre-first-world-war candle manufacturer. In the early 1900s, Maurice Luiset financed Czar Nicholas II's regime to campaign against the October Revolution of 1905. Over the next thirty years, he would focuse his efforts on innovation in the detergent, luxury perfume and other chemical products in the Lyon area. He is best remembered for having created the first non-bleach detergent, an innovation that propelled the Lyon-area into one of France's industrial centers.
His daughter, Margueritte Luiset married into the Seguin Family, (see Seguin & Co.); he died of pancreatic cancer in 1935, at the age of 64.
