Moving the yardsticks
From Wikipedia, the free encyclopedia
Moving the yardsticks is a common expression which means "making progress" and is used in political and corporate venues to express proactive actions. The phrase originates from American football, where every ten yards of forward progress by the offense moves the yardsticks ahead to measure the next ten yards of progress.
This expression is not to be confused with "moving the goalposts", also derived from American football, which means to make a set of goals more difficult just as they are being met.
