Pedigree Petfoods
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Pedigree Petfoods was a company that manufactured pet food located at Melton Mowbray, Leicestershire, England with another factory in Peterborough, Cambridgeshire. It is now a subsidiary of Mars, Incorporated. The UK division of Mars Inc. has been called Masterfoods since January 2002. Previously it was Pedigree Masterfoods and Mars Confectionery (a division, making the Mars Bar, is based in Slough). The company makes the market leaders Pedigree Chum and Whiskas, as well as Kitekat and Pal. Whiskas' old slogan was "8 out of 10 owners say their cat prefers it." Masterfoods, until recently, sponsored the Burghley Horse Trials, near Stamford in Lincolnshire, now sponsored by another country sport stalwart, Land Rover. Pedigree comes from a French phrase meaning birds feet, representing the shape of family trees.
The Waltham Centre for Pet Nutrition, also mentioned in TV advertisements for dog food, is based in Melton Mowbray as well. There are 250 dogs, and 600 cats who get fed there every day. It is publicised as conducting the most advanced research on dog and cat food in Europe, if not the world.
