Rodeo Drive
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Rodeo Drive (pronounced Spanish: "ro-DAY-oh") generally refers to a famous three-block long stretch of boutiques and shops in Beverly Hills, California, United States, although the street stretches further north and south. It is known as one of the most expensive shopping districts in the world. The center divide on this street was a horse path until the early 1950s, thus the name, but the shopping district as presently constituted developed in the 1970s. The business district, though small, is at once an exclusive shopping district, but also a major tourist attraction. The "Rodeo Drive" business district also includes those businesses on the streets that lie for a few blocks in either direction. Some of the more famous retailers include Giorgio Armani, Bally, Bijan, BVLGARI, Burberry, Gucci, Cartier, Celine, Chanel, Christian Dior, Coach, Dolce & Gabbana, Fendi, Hermès, Lacoste, Louis Vuitton, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany & Co., Valentino, Versace and Yves Saint-Laurent.
[edit] Trivia
- Architect Frank Lloyd Wright designed the Anderton Court Shops at 333 N. Rodeo Drive. It features a triangular-shaped tower and spiral ramp that are clearly Wright, though most of the rest of the structure has been modified to better standards. It was also the first place in California to implement diagonal pedestrian crossings called scramble crossings at some particularly busy intersections.
- The song "Down Rodeo" by rap/rock band Rage Against the Machine is a direct reference to Rodeo Drive, lambasting the district for its excessive riches and declaring that they were "rolling down Rodeo with a shotgun" because "these people ain't seen a brown-skinned man since their grandparents bought one."
- The famed and historic Regent Beverly Wilshire Hotel sits on Wilshire Boulevard at the south end terminus of Rodeo Drive.
- A segment of Wisconsin Avenue in Washington, D.C. and continuing into Chevy Chase, Maryland, through the neighborhood of Friendship Heights in DC and Maryland, is nicknamed "Rodeo Drive East" because of its high-end shopping. [1]
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