Talk:Sales promotion
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I am considering doing a promotion which includes a free gift i.e. a free calculator with the purchase of a subscription. Does anyone have experience as the effect of a gift on a promotion?
- The key point with free gift promotions is ensuring that the target market values the gift. Many gift promotions fail because marketers, to reduce the cost of the promotion, choose inexpensive gifts that many customers perceive as cheap. Presumably this is not the image of your company that you are trying to create. This effect is somes called "quality dissonance". Good luck. mydogategodshat 23:56, 18 Jun 2005 (UTC)
