START Lab Inc.
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START Lab Inc. (株式会社スタート) is a joint venture of Sony Corporation and Taiyo Yuden Co., Ltd.. The headquarters are in Chiyoda-ku, Tokyo.
START Lab, founded in 1989, is active in the optical media business. The current president is Masanori Kimizuka.[1] 50.1% of START Lab is owned by Sony, 49.9% is owned by Taiyo Yuden.
Well-known product lines include the That's consumer media, the That's CD-R/DVD-R for master product line, and the CD/DVD error checkers (ES-50, ES-70, ES-1000 rebranded Almedio model).