Target Books
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Target Books was a British publishing imprint, established in 1973 by Universal-Tandem Publishing Co Ltd, a paperback publishing company. The imprint was established as a children's imprint to complement the adult Tandem imprint, and became well known for their highly successful range of novelisations and other assorted books based on the popular science-fiction television series Doctor Who. In 1975 Universal-Tandem was sold by its American owners, the Universal-Award group, to the British conglomerate Howard and Wyndham; the company was renamed Tandem Publishing Ltd before being merged with the paperback imprints of Howard and Wyndham's general publishing house WH Allen to become Wyndham Publications Ltd in 1976; however, during 1977 and 1978 the Wyndham identity was phased out and until 1991 Target books were published by 'the paperback division of WH Allen & Co.'
The most prolific writer in the Doctor Who range was Terrance Dicks, while actor turned writer Ian Marter, Malcolm Hulke, Philip Hinchcliffe and Nigel Robinson (who was for a time the editor of the range) were also contributors.
All in all, virtually every story from the Doctor Who series was produced in novelisation form; the exceptions being three scripts by Douglas Adams (Shada, The Pirate Planet and City of Death) and two by Eric Saward (Resurrection of the Daleks and Revelation of the Daleks). Saward was reluctant to novelise these scripts himself due to the large percentage of the author's royalties demanded by the agents of Dalek creator Terry Nation for the inclusion of the creatures, and other writers were similarly dissuaded for the same reason.
The company also produced novelisations of various other films and television series, again aimed mostly at the child and teenage markets. They also published a number of original children's and teenage novels.
WH Allen was purchased by the Virgin Group in the late 1980s and changed its name to Virgin Publishing in 1991. According to the On Target website (see link below), the Target Books line was retired following the publication of Victor Pemberton's Doctor Who - The Pescatons in the autumn of 1991, however when Virgin later published novelisations of the serials The Evil of the Daleks and The Power of the Daleks, and an adaptation of the radio play The Paradise of Death, the books were identified as being part of the Target series on their title pages; The Paradise of Death, published in April 1994 as No. 156 in the "Doctor Who Library", was the last book to be connected to Target.
Further novelisations of Doctor Who-related productions would be published by Virgin under the New Adventures and Missing Adventures lines (including an adaptation of the BBC Radio play The Ghosts of N-Space and the independently-produced spin-offs Downtime and Shakedown: Return of the Sontarans), while BBC Books would later adapt the 1996 TV-movie and the 2003 webcast, Scream of the Shalka.
