The Beautiful Game
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In 1977 Pelé, one of football's greatest superstars, named his autobiography My Life and the Beautiful Game. The book's dedication read "I dedicate this book to all the people who have made this great game the Beautiful Game". The phrase has now entered the language as a colourful description for association football and as such was used as part of the title for the 13-part series charting the history of the game: History of Football: The Beautiful Game. Prior to the 2006 FIFA World Cup, Nike launched a marketing campaign dubbed "Joga Bonito" which set out to explore the Brazilian idea of the beautiful game. Joga Bonito means "play beautiful" and is itself a phrase used widely in Brazilian Portuguese.
The term echoes J.C. Thring's description of the rules he helped develop for football in the middle of the 19th century, as The Simplest Game, which led to the development of the rules of association football.
[edit] See also
- The Beautiful Game (1999 film) known in the United States as The Match
- The Beautiful Game (musical)
- The Beautiful Game (album)
- The Beautiful Game (podcast)
- Beautiful Game Studios
- The Beautiful Game (Football Blog)
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