Tony Lama
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- For the similarly named brand of sequined denim jackets, see Tony Alamo.
Tony Lama is a U.S.-based corporation that designs and sell western-style boots. The company bears the name of its founder, who lived from 1887 to 1974.[1] During the 1930's western wear craze in the southwestern U.S., the company focused its efforts on western-style boots.
Lama learned his cobbling skills while serving in the U.S. Cavalry near Texas. Tony Lama is now a division of Justin Brands, which is itself a division of Berkshire-Hathaway.
[edit] Trade and Public Policy Implications
The Tony Lama company is frequently cited by U.S. Senator Byron Dorgan during his speeches on the floor of the Senate about the impact of U.S. trade policy. Dorgan regularly notes the impact of Chinese government yuan devaluation ("pegging") and trade imbalances on U.S. companies like Tony Lama.[2]