Trovata
From Wikipedia, the free encyclopedia
Trovata is a Newport Beach, California based clothing company that specializes in casual contemporary apparel. The clothing line has gained notoriety for combining an East Coast preppy culture look with a West Coast surfing apparel appeal. The clothing line was started in 2002 by childhood friends Jeff Halmos, John Whitledge, Sam Shipley, and Josia Lamberto-Egan, and has won numerous awards for their achievements in design, including the Ecco Domani, CFDA’s Swarovski Perry Ellis for menswear and a $200,000 grant from the CFDA/Vogue Fashion Fund. Jeff Halmos, Sam Shipley, and Josia Lambert-Egan left the company in late 2006. Lambert-Egan relocated to Seattle, WA in order to reside with his girlfriend. Halmos and Shipley soon after their departure announced their plans for a new men's and women's label which will be debuting July 2007.
Trovata has since gone out of business as of March 2007.
[edit] Stories
Each season of the label's clothing is based on a fictional story that the purchaser can read through as they acquire more apparel.
- Season one: a California boy that was heavily involved in the surfing community whose parents send him to the East Coast for boarding school
- Season two ("Pompous and Penniless"): a family in Paris in 1959 in the candy business that has gone from a lavish lifestyle to poverty from ill-timed business decisions.
- Season three ("A Mountain Spelled M-U-R-D-E-R"): a murder mystery
