VALS

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VALS is an acronym for Values and Lifestyles, a study undertaken by Arnold Mitchell at SRI in the 1970s to understand the changing habits and lifestyles of US consumers.

[edit] References

• VALS introduction
• Century Of The Self Adam Curtis's excellent documentary puts - amongst other things relating to capitalism, propaganda, and marketing - the emergence of the VAL system in context.

This marketing-related article is a stub. You can help by expanding it.

Retrieved from "http://en.wikipedia.org../../../v/a/l/VALS_70ce.html"

Category: Marketing stubs

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• This page was last modified 17:07, 21 December 2006 by Anonymous user(s) of Wikipedia. Based on work by Wikipedia user(s) DanMonkey and Pbadams.
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