Vision Critical

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Vision Critical is the world leader in custom online panels and interactive market research. The company's two core web-based software systems, Panel+™ and Fusion™, help organizations create custom online panels, private research communities and interactive surveys. Clients include Liz Claiborne Inc., RIM Blackberry, Cleveland Clinic, Nestle, Valvoline, Virgin Mobile, and Sirius Satellite Radio. Established in 2000, the company has developed 150 custom online panels and managed over 1 million panelists.

A custom panel is a group of pre-screened respondents who have expressed a willingness to participate in surveys and/or customer feedback sessions. Respondents become "panelists" by completing a profiling questionnaire. The data collected provides a basis for future sample.

The panel can range in size from 100 to 100,000 or more people. Unlike renting sample, this is a dedicated group that market researchers can engage with and learn from over time. At a moments notice researchers can investigate the attitudes, behavior and opinions of existing or potential customers using interactive surveys, discussion forums and 3D retail environments. Plus, results are available instantly and responses can be tracked over time.

Panels are a growing phenomenon in the market research industry. They bridge the gap between a population that is reluctant to cooperate with telephone surveys and the organizations that need to know their perceptions and attitudes more than ever before.

Vision Critical’s Panel+™ system incorporates the key areas for a successful panel: recruiting, survey creation and support. Panel recruitment defines the appropriate sample size, weighting and segmentation requirements. The right software composes dynamic surveys, email creation and deployment and tracks respondents over time. Finally, the system provides the diagnostic tools to monitor the health of the panel and manage respondents to ensure a healthy vibrant custom online panel.