Warner Premiere
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Warner Premiere is the direct-to-video label of Warner Home Video, itself the home video unit of Warner Bros.
In 2006, Warner Home Video announced they would enter the market of releasing original direct-to-video films, a market that has proven lucrative for studios over the past few years. They announced much of their output would be followups to films that had done well at the box office theatrically, but wouldn't be expected to do well if a sequel were to be made. The first release under the Warner Premiere banner is the prequel The Dukes of Hazzard: The Beginning.
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