Webmercial
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Similar in many ways to television commercials, this highly effective form of web-based advertising & promotion is meant to drive traffic to a specific promotion or marketing campaign which can exist online, offline or both.
To retain the viewer's attention, webmercials are highly visual in nature and most times contain a background music score or voice-over. The message is successfully presented by creatively combining animations, video clips, moving text and photographs. Many times there are interactive elements to these spots but it is not a requirement.
They tend to be highly motivational and/or emotional, compelling the viewer to a specific call-to-action at the conclusion of the piece.
